Smart Segments/Smart Agriculture & Food
Segment 05 of 08

Smart Agriculture & Food.

From cocoa farms to fisheries to agro-processing — the connectivity, traceability, and intelligence that turn Ghanaian agriculture into a globally competitive sector.

The Segment

Ghana's largest employer is also its least connected.

Agriculture employs roughly a third of Ghana's workforce and anchors entire regional economies. Cocoa alone underwrites national export earnings. Yet farmers operate with limited access to weather data, market prices, extension services, or financial products. EU traceability rules now make connectivity a market-access requirement, not a productivity nice-to-have. Cold chain barely exists outside major cities. Fisheries are largely untracked.

Smart Agriculture & Food rebuilds that substrate — connected farms, traceable supply chains, sensor-based irrigation, fleet-tracked fisheries, agro-processing-zone infrastructure, and farmer-cooperative platforms. It is the segment most directly aligned with concessional and climate capital — AGRA, IFAD, Green Climate Fund, AfDB.

Why It Matters

A sector ready for connectivity it doesn't yet have.

3M+
Smallholder farmers
Across cocoa, crops, livestock, and fisheries.
800K+
Cocoa farmers
Now subject to EUDR traceability requirements.
100+
1D1F factories
Agro-processing hubs needing connectivity.
30%
Workforce in agriculture
Largest single employment sector.
What We Deliver

A complete agricultural-infrastructure stack.

Farm-level connectivity

Network coverage extending into cocoa belts, irrigation schemes, livestock zones, and Volta Lake fisheries — supported by solar-powered edge sites where grid is absent.

Traceability and extension platforms

EUDR-grade cocoa traceability, farmer registry, extension service apps, and price-discovery tools integrated with the network.

Cold chain and processing-hub networks

Connectivity for warehouses, reefer fleets, agro-processing facilities, and Ghana Commodity Exchange infrastructure.

Sub-Clusters

Eight agricultural environments. One unified architecture.

Each sub-cluster is a complete deployment specification — different scale, different anchors, different payer logic, but the same underlying network and platform stack.

SMART COCOA FARMS

SMART COCOA FARMS

Farmer registry, EUDR-compliant traceability, extension services, price tracking.

SMART CROP FARMS

SMART CROP FARMS

Connected irrigation, weather data, soil sensors for maize, rice, vegetables.

SMART LIVESTOCK & POULTRY

SMART LIVESTOCK & POULTRY

Farm-management connectivity for poultry operations and livestock zones.

SMART FISHERIES

SMART FISHERIES

Coastal fleet tracking, landing-site connectivity, Volta Lake tilapia farms.

SMART AGRO-PROCESSING HUBS

SMART AGRO-PROCESSING HUBS

1D1F factories and agro-processing facilities on managed network connections.

SMART FARMER COOPERATIVES

SMART FARMER COOPERATIVES

Extension, market access, input financing, group-purchase platforms.

SMART COLD CHAIN & STORAGE

SMART COLD CHAIN & STORAGE

Warehouse and reefer connectivity for the Ghana Commodity Exchange.

SMART VETERINARY SERVICES

SMART VETERINARY SERVICES

Mobile veterinary connectivity for livestock health and disease tracking.

How It Feels

What Smart Agriculture looks like, lived.

Yaw Boateng
A day in the life
Yaw Boateng
Cocoa Farmer · Suhum District, Eastern Region
It's the start of the main season. Yaw walks his farm with his phone — every plot mapped, every harvest entry geo-tagged. His cooperative's app shows today's farm-gate price, this week's pickup schedule, and a notification that his EUDR compliance pack is up to date. When the COCOBOD payment lands, MoMo notifies him before he reaches home. The 4G mast on the next ridge runs on solar.
Kofi Annan
A day in the life
Kofi Annan
Tilapia Farmer · Kpando Torkor, Volta Region
5:30 a.m. Kofi checks the cage telemetry on his phone — water temperature, dissolved oxygen, feed-bin levels. The harvest collector confirms tomorrow's pickup, including weight and price agreed. He logs feed for the morning and the records sync with the cooperative office in Ho. The bank that financed the cages is watching the same telemetry. Everyone trusts the same numbers.
Economics

Three payer logics, one segment.

Smart Agriculture revenues come from farmer and cooperative subscriptions, institutional contracts with COCOBOD and the Ghana Commodity Exchange, and concessional and climate-finance tranches.

Farmer & Cooperative
Payer
Farmers, fishers, cooperatives
Pays for
Subscription connectivity + platform access
Term
Monthly, often via cooperative aggregation
Institutional
Payer
COCOBOD · Ghana Commodity Exchange · Fisheries Commission · 1D1F factories
Pays for
Backbone connectivity and platform licences
Term
Multi-year contracts
Concessional & Climate
Payer
AGRA · IFAD · Green Climate Fund · EU · KfW
Pays for
Rural connectivity and traceability tranches
Term
Programme co-funding
Scale

What the segment looks like at maturity.

200K
Cocoa farmers connected by Year 3
EUDR-compliant traceability network.
GHS 45
Blended farmer ARPU/month
Connectivity + platform access.
30
1D1F factories on network
Phase 1 agro-processing hubs.
1,500
Cold chain points
Warehouses, reefer trucks, GCX silos.

Indicative figures. Detailed addressable-market analysis and unit economics provided to qualified investors under NDA.

Anchors

Who anchors Smart Agriculture & Food.

Policy & Mandate
  • Ministry of Food and Agriculture
  • COCOBOD
  • Ghana Cocoa Marketing Company
  • Fisheries Commission
  • Ghana Commodity Exchange
  • Ministry of Trade
Funding
  • AGRA
  • IFAD
  • AfDB
  • Green Climate Fund
  • EU Delegation
  • GIZ
  • IFC AgriFinance
  • Mastercard Foundation Rural Prosperity
Delivery
  • Farmer cooperatives
  • 1D1F factories
  • GCX warehouses
  • Landing-site authorities
  • Agro-input dealers
The Shift

What Smart Agriculture changes.

Today
Cocoa traceability is paper-and-spreadsheet at best. Farmers learn the price after they've sold.
With Celltell
Every plot mapped, every bag geo-tagged in EUDR-compliant records. Today's farm-gate price on the phone before the buyer arrives.
TodayCocoa traceability is paper-and-spreadsheet at best.
With CelltellEvery plot mapped and every bag geo-tagged in EUDR-compliant records.
TodayFarmers learn the price after they've sold.
With CelltellToday's farm-gate price on the phone before the buyer arrives.
TodayCold chain breaks the moment a truck leaves the warehouse.
With CelltellReefer telemetry from depot to retailer.

Anchor, fund, or supply Smart Agriculture & Food.

Whether you're a ministry, a cooperative, a development partner, or a technology supplier — there's a place to plug in.

Speak to our agriculture team